Should I become a HYROX Partner Gym?

The question to which you will find numerous responses on the internet, although these responses are predominantly sourced from Hyrox itself or content contributors who are not a part of a Hyrox partner gym. Our own gym, @thegym, became a Hyrox Partner Gym towards the conclusion of 2023 and several of our trainers have competed in Hyrox. Apart from facilitating Hyrox classes in our class timetable, we are also experienced in managing events. Being asked the same question by fellow independents instigated me to write this blog post.

Are you a gym owner looking to expand your business and attract new customers? Have you heard about HYROX, the global fitness competition that combines functional fitness and endurance challenges? If so, you may be wondering if becoming a HYROX partner gym is the right move for your business. In this article, we will discuss the benefits of becoming a HYROX partner gym and help you decide if it's the right fit for your business.

What is HYROX?

Before we dive into the benefits of becoming a HYROX partner gym, let's first understand what HYROX is all about. HYROX is a fitness competition that challenges participants to complete a series of functional fitness exercises and endurance challenges in a set amount of time. The competition is open to people of all fitness levels and is held in cities all over the world. For more information on HYROX itself, please read our HYROX FAQ article.

How Much Does it Cost to Become a HYROX Partner Gym?

There seems to be a fair amount of incorrect information circulating. In 2023, the affiliation with our HYROX Partner Gym in the UK was priced at £999 GBP. I've heard through the grapevine that the cost has been blown up to a massive £3500. This might be inaccurate reporting aimed at discouraging other gyms, or perhaps a mix-up with CrossFit affiliate pricing. Regardless, the actual cost was £999. As the HYROX brand continues to expand or offers more advantages to partner gyms, this fee may well increase.

Benefits of Becoming a HYROX Partner Gym

Use of the HYROX Name

The chief preference for likely you and myself is harnessing the power of the HYROX brand name. Like marketers for CrossFit, using the brand name instead of a generic variation simplifies marketing efforts. Although HYROX affiliation is more affordable compared to CrossFit, their regulations regarding name usage are more extensive. We have already unintentionally come across one such a problem.

Early Bird Tickets

As it turns out, the early bird tickets and partner gym discount have been much appreciated by the team and gym members, with tickets for events selling fast. The 10% off race tickets is not mega, but then if they're selling out so fast, HYROX could easily sell them at full-price, so this must be remembered.

Give Your Team a Lift

For us, with many members of our team competing in HYROX races, we thought it'd give those competing and working here a bit of a buzz. It has. Excited team members have then helped be a driving force in the natural promotion of us offering HYROX.

Attract New Members

The HYROX name is undoubtedly attracting more attention. It is possible that you will attract new gym members and course-goers by promoting your HYROX offering.

Additional Revenue Streams

As a HYROX partner gym, you will have the opportunity to host HYROX events at your facility. This can bring in additional revenue through event registration fees and merchandise sales. You can also offer HYROX-specific training programs and classes to your members, providing them with a unique and challenging fitness experience.

Access to Training and Support

HYROX provides its partner gyms with a training day. If you are a competent coach already and have a very strong interest in HYROX, you will appreciate this day. We recommend sending a few members of the team, as a welcome team bonding experience. Things you should be aware of is some sponsored brand advertisement on the day (sales talk) and to prepare to partake in small HYROX style workout yourself. When in Rome, Do as the Romans Do. When at a HYROX training day, do as the HYROX'ers do.

Networking Opportunities

Becoming a HYROX partner gym also opens up networking opportunities with other gyms and fitness professionals. You can connect with other HYROX partner gyms and share best practices, as well as collaborate with other fitness professionals to create a stronger fitness community.

I should also note that the team at HYROX are genuinely passionate about HYROX, which helps massively.

Is Becoming a HYROX Partner Gym Right for You?

While there are many benefits to becoming a HYROX partner gym, it may not be the right fit for every gym. Here are a few things to consider before making the decision:

• Is your gym space and equipment suitable to facilitate HYROX classes?
• Do you have enough space to host a scaled-down HYROX event?
• Are your existing trainers and staff excited by HYROX?
• Will HYROX improve your gym offering?

If you answered yes to these questions, then becoming a HYROX partner gym may be a great opportunity for your business.

In conclusion, becoming a HYROX partner gym can bring many benefits to your business, including a boost for your team and increased exposure for your gym. However, it's important to carefully consider if hosting HYROX classes and events works with your gym and team capabilities and is not to the detriment of your current gym income. We hope this article has helped you make an informed decision about becoming a HYROX partner gym.

If you're in the Westcountry, come and join us for a HYROX workout or race and see for yourselves. You'll be most welcome! 🙂

#HYROXFAMILY

You may also wish to read our HYROX FAQ article.